For any business looking to grow, e-Commerce represents one of today’s single greatest opportunities to target new customers and increase sales. Selling your products or services online is like having a shop that’s open 24 hours a day, 7 days a week, all year round. It doesn’t matter if your prospect has a sudden urge to buy your product at 3 am, you can accept their order online and wake up to increased sales. And the best part of that always-open shop is that there’s no rent or utilities to pay for, no additional fixtures to buy, you don’t even need to staff it (unless things get really busy!)
Clearly this is good news because until recently, the only means a business had of selling to customers in regional, national or even international markets was to set up an expensive mail order operation or open additional locations. E-Commerce is an ideal solution as it allows you to reach all potential customers for your product or service while also automating much of the sales process.